Our Story
NASEEMwas born from the vision of our founder,Mr. Ali Husain Kaderjiwala.
From humble beginnings in Rajasthan, India, to the vibrant heart of Dubai, his journey has been one of resilience, passion, and an unshakable belief in himself. What began as a young man working tirelessly to support his family turned into a lifelong mission—to create fragrances that inspire, comfort, and connect with people on a deeper level.
In the early years, Mr. Ali Husain worked tirelessly out of a small apartment in Dubai. His home became his factory and warehouse, where, together with his family, he mixed oils, packaged perfumes, and went door to door sharing his creations. Every bottle was an act of love and craftsmanship, built on the belief that exceptional products would always speak for themselves.
This dedication led to a breakthrough: the creation of water-based perfumes, a pioneering innovation that redefined the fragrance experience and wonNASEEMits first loyal admirers. Step by step, his persistence paid off. And in 2004, after years of sacrifice and hard work, he proudly opened NASEEM’s very first showroom — a milestone that marked the beginning of the brand’s journey into the wider world.
About Us
Today, NASEEM stands as a symbol of quality, trust, and creativity, offering perfumes, bakhoors, oils, and body care products across the globe. Yet at its core, it remains true to the spirit of its founder: to dream fearlessly, to work with integrity, and to create products that touch people’s lives.NASEEM is not just a fragrance brand.It is the legacy of Ali Husain -a father, a dreamer, and a man who turned challenges into opportunities, leaving behind not just a company, but a story of hope and inspiration.
Quality first is our motto, and customer satisfaction is our goal. At Naseem Al Hadaeq Perfumes, we maintain our exceptional quality by sourcing raw materials from internationally renowned suppliers known for their high quality and standards.
Today this brand of perfumeries has evolved into a thriving corporation due to the far reaching visions of its founder and the dedicated efforts of Team Naseem.
At Naseem Al Hadaeq perfumes, we maintain an open and highly entrepreneurial environment which motivates our team to be passionate about their work, to be committed to perform to their optimum abilities, and to achieve their desired goals. Our policies revolve around developing our people and being inclusive so that they are involved in the growth of our company. We strive to employ the best of the industry and provide an environment where they can develop professionally and build a rewarding caree